The Phillies Use Lifebuoy
April 8, 2012
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Going through my files, I found a New York Times article, ”When a Trusted Brand Disappears,” that discusses how brands — in this case, the elusive Camay soap — can achieve cult-like followings in the online marketplace (Curiously, a woman quoted in the article is from “Jersey Shore,” PA…you can’t make this stuff up!)
I remember having to pick up some Lifebuoy soap for a family member in Nassau while attending a destination wedding in The Bahamas once.
And in case the title of this post is teasing you, during the 1920s, an outfield wall advertisement for Lifebuoy stated, “The Phillies use Lifebuoy”. One night a vandal sneaked in and added to the ad, “And they still stink.”