There is a huge re-birth of “Word of Mouth” marketing. This re-birth has happened because of the internet and the evolution of social media. Social media has really flattened the world and allowed people to connect at any moment. Through these connections relationship building happens. I can hop onto Twitter at any moment day or night and connect with someone who shares my passion for marketing.
Editor’s Note: If you haven’t watched Gary speak, you might want to check out this video. Some language is PG-13, so you’ve been warned.
This really is an amazing revolution. We talk, we share, we exchange ideas, we listen, we support each other. We are connecting and building relationships. The strength of relationships, the currency of caring, and the power of word of mouth are revolutionizing business today!
We talk passionately about things, products, brands, and causes we care about it. We tweet about it on Twitter. We post about it on FaceBook. If we really love something, we will even write a 1000 word blog post about it.
Social media is all about sharing and a total stream of consciousness of what is happening in the world and our worlds.
There are some people, businesses, and brands standing on the sidelines very wary of this whole social media train. This train is moving down the tracks and they are standing on the sidelines watching it move by them, moving forward into the future.
If you know any person, brand, or business that needs convincing of the Power of Social Media and that it is here to stay (maybe not always the same platforms, they are bound to evolve, and new platforms are being created right now) and that they need to hop onto that train, give them Gary Vaynerchuk’s book “The Thank You Economy.”
His book does an amazing job convincing you that social media is not just a fad or somewhere that a bunch of teenagers are hanging out. Social media is not just about a specific platform, it’s about the opportunity to listen and connect with people and customers. In the old days, you had to find and pay for an expensive focus group for a product launch or to get feedback. Now you have it all at your finger tips 24 hours a day for free.
Chapter 3: “Why Smart People Dismiss Social Media, and Why They Shouldn’t”
Gary has talked to countless businesses and brands over the past 6 years and he has compiled a Top 10 list of objections and excuses he has heard along the way. He takes each objection and provides fresh information, facts, and even case studies to obliterate those objections. Some of my favorites are:
#1 There’s no ROI
#4 Social media is just another trend that will pass
#5 We need to control our message
#7 We are doing fine without it
and the famous…
#8 We tried it and it doesn’t work!
Gary Vaynerchuk’s best-selling book “Crush It” was very insightful, but his new book The Thank You Economy is now my new recommendation!
This is a book that I will be reading again and again and is now an importantpart of my resource library.